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Representative Projects
- Ethnographic market sensing and scenario analysis for a security monitoring business leading to a successful anticipation of, and response to, entry of large IT-based competitors.
- Ethnographic study revealing unaddressed needs in the hand care market, leading to the development of new product concepts for on-the-go use.
- Strategic analysis of long term electric shaver selection and repurchase patterns leading to a new branding and customer retention strategy.
- Opportunity identification and services roadmap development for a network equipment vendor leading to significant growth in a nascent IT managed services business.
- Development of a building system value model to evaluate market response to combinations of sustainable building technologies and the corresponding impact on greenhouse gas emissions.
- Innovation portfolio analysis leading to focused growth strategy for consumer packaged goods vendor.
- Opportunity identification, value modeling and execution planning for industrial equipment remote monitoring technology.
- Opportunity identification for hybrid electric power train technology in off road equipment market.
- Investment Strategy for a state clean energy technology fund.
- Opportunity identification for photovoltaic systems technology.
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