Key Methodologies
SPI tailors projects to your circumstances. This often includes that customization of existing methodologies. Commonly employed methodologies include:
- Customer Insight (Ethnography, Voice of the Customer)
- Identify unexploited opportunities to create customer value through direct observation of suboptimal practices and missed opportunities that can be addressed with new offerings and/or business models
- Value system mapping
- Characterize value system participant offerings, capabilities, business models and strategic intent
- Scenario analysis
- Characterize technological trends, market dynamics, and external social and economic factors
- Anticipate potential reactions of, and interactions between, competitors and other value system participants to generate alternative business environment scenarios
- Value modeling
- Translate product and service performance attributes into quantified value enhancement for system participants
- Concept generation
- Generate product and serviceconcepts that deliver enhanced value
- Execution planning
- Identify key risks and the actions/information required to address them
- Structure an adaptive action plan to resolve risks while minimizing downside exposure
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